Before you read more, you should know when you say "Troost" it should be pronounced so it rhymes with "roast." You should also know it doesn't really matter if you pronounce it correctly. Because even if you say "Troost" so it rhymes with "ROOST," it's still a fun word. So, say it however you want, just know it means "comfort."
In the Netherlands, when some people order a cup of coffee, they actually ask for a cup of troost. This means some people don't order a cup of coffee; they order a cup of comfort. And I like that.
I think people relate to coffee in many different ways.
The first drops of "coffee" I actually enjoyed came sugared and served from a gas station vending machine with a green light-up button. I added vanilla creamers and additional sugar - all for a sweet low price of 85 cents. My grandpa called this "candy coffee."
My babysitter/friend/confidant/champion and I made many early morning stops for candy coffee during the years before I could drive. It was a beautiful and dependable routine with one of my most favorite humans before she passed away.
My dad drinks coffee every morning. And although "dad's brew" is weak, I could count on it being there when I walked my weary self into the kitchen to pour my cereal.
Of course, weekend mornings at the cottage are spent sipping coffee on the porch with my grandparents - watching the water reflect a rising sun in a billion directions, just waiting for those mean swans to float by.
Once I could drive and had a couple dollars to spare, my blue mitsubishi made many after-school visits to the nearby drive-thru for iced coffees.
When I ventured off to college, Chicago offered a whole new world of delicious and unique coffee options, right out my dorm. The gazillion hours I spent in coffeeshops smattered across the city were hours well spent - studying, laughing, building, planning, praying, dialoging, growing.
Shout out to the greatest city in the world for refining my coffee-sense and exposing me to the greater story of the coffee bean. Some people relate to coffee a little earlier in the process; these are the families who plant, grow and harvest the magic. Fair-trade for the ones who depend on the beans to feed their people - I see you.
Time spent in India, Israel and the Netherlands grew my coffee-love to an international level.
And these days, my older sister and I rarely visit one another empty-handed, and we're together often, coffee-in-hand.
It [coffee] has never been about staying awake for me; it's been a tradition, a sign of welcome and belonging, something dependable, an impetus for pause during a busy day - a true comfort.
My hope is that TROOST Coffee & Tea will be a place where you can relate to coffee and other people - in whatever way that might be.
Oh. We also serve tea - for all those Tuesday night dinners that aren't complete without tea with Sophie & Yaakov. And for Andrew. And for you.
Owner of Troost Coffee & Tea